Job Title: Deputy Digital Director
Reports to: Digital Director
Salary: $80,000 – $90,000/annually, generous benefits package
Location: Madison or Milwaukee, WI or Remote
Start date: Spring 2024
Application Deadline: April 26, 2024 (Applications are considered on a rolling basis. Deadlines may be shortened or extended as necessary. There is no guarantee this posting will remain open until the deadline or be closed on the deadline. This is a suggested timeframe based on organization needs.)
Proudly a Bargaining Unit Position with the International Brotherhood of Electrical Workers
About The Democratic Party of Wisconsin: WisDems is nationally recognized as one of the country’s highest-performing and most pivotal political organizations. During the 2024 cycle, WisDems will drive massive programs to defend the Democratic majority in the United States Senate by re-electing Senator Tammy Baldwin, to re-elect President Biden for a second term, elect progressive candidates up and down the ballot, and work to build volunteer-led coalitions for the long term. WisDems’ work is grounded in inclusion, respect, and empowerment across race, gender, other dimensions of identity, and the rural/suburban/urban divide. Our work continues year-round, collaborating with partners to build a movement that delivers meaningful change for all Wisconsinites. We seek outstanding applicants who share our values and vision to join the team, help win elections, and build a future where everyone can thrive.
The Opportunity: As WisDems’ Deputy Digital Director, you’ll oversee the Party’s robust digital fundraising operation, focused on taking a holistic approach to attracting, growing, and retaining WisDems’ online audience. You’ll work directly with our Email and SMS team to craft, manage, and meet projections and ensure our programs are successfully executed. You’ll also oversee a consultant team focused on executing a large digital advertising budget to ensure the successful execution of donor acquisition and reactivation campaigns, as well as voter contact for down-ballot campaigns.
Job Responsibilities:
- Line-managed the Email and SMS team and support in executing a nimble, high-ROI email and SMS programs.
- Timeline and project manage digital ad initiatives (e.g., acquisition, direct-to-donate, electoral) to ensure key metrics and goals are met.
- Develop an aggressive and holistic acquisition strategy to ensure steady list growth, and develop new programs for donor retention.
- Manage relationships with vendors and partners to ensure a strong return on investment.
- Establish program phases and metrics for success in collaboration with the Digital Director, and regularly deliver progress reports on program ROI.
- Manage direct reports in all aspects of their work and support their success in the role by conducting relevant coaching conversations, providing and receiving feedback, and creating an inclusive and engaging team culture. More specific tasks could include but are not limited to:
- Managing and reviewing time off requests
- Hiring new team members
- Having constructive conversations with team members on performance
- Building rapport and trust within your team
- Leading projects and delegating tasks
- On-year requirements include working outside of normal work hours; including canvassing and other election preparation as necessary.
Qualifications (Required):
- Growth Mindset – Able to take and implement feedback.
- Relentlessly Goal-Oriented – Enjoys working toward and achieving ambitious goals. Keeps calm in stressful situations. Has the capacity and willingness to work long hours during peak season, rolling up their sleeves and getting the work done.
- Cultural Competency – Able to build authentic relationships across lines of difference, such as race, ethnicity, sexual orientation, class, ability, gender identity, citizenship status, or other identities. Understands how to take an inclusive lens into all aspects of work.
- Management Skills – Able to manage relationships within your team, bring out the best in your employees, and treat employees equitably across lines of difference; including but not limited to feedback, performance, and engagement.
- Past Digital Success – Proven track record growing and managing successful digital operations across multiple platforms, including email, SMS, Facebook (organic and paid), Twitter, Google ads, SEO, and other online properties with written image, and video content to raise money, recruit volunteers, and drive voter engagement.
- Excellent Communication Skills – Outstanding writing and communication skills.
- Metrics Driven – Experience with digital metrics and experimentation.
- Political Aptitude – Demonstrated ability to navigate sensitive political and partner relationships.
Qualifications (Preferred):
- Director-level experience in a major state or national political organization or campaign.
- Proven track record as an organizer.
- Experience on a senior team working in collaboration with other departmental heads.
Benefits: Great benefits including; excellent health care ($1/month), dental ($1/month), vision ($1/month), life insurance (free), short term and long-term disability (free), TalkSpace virtual therapy, free Calm premium subscription, mileage reimbursement, monthly cell phone stipend, paid vacation days (starting at 10 days), retirement plan with 3% employer match, 4 floating holidays, 9 paid holidays.
Equity and Inclusion: The Democratic Party of Wisconsin has a vision for a deeply inclusive and diverse party organization, membership, and electorate. In order to be successful at the Democratic Party of Wisconsin candidates must have the cultural competence to successfully work with a diverse array of constituency groups. We especially strongly encourage applicants with close ties to Black, Indigenous, AAPI, Latinx, Muslim, non-English-speaking, disability, and LGBTQIA+ communities. The Democratic Party of Wisconsin is an Equal Opportunity Employer.
Note on COVID-19: Candidates will be required to verify that they are fully vaccinated against COVID-19 upon commencing employment, except where prohibited by law. Fully vaccinated includes receiving any booster shots recommended by the CDC or other public health authorities within the timeframe recommended. Reasonable accommodations due to disability, medical condition, or bona fide religious belief will be considered on a case-by-case basis for exemptions to this requirement in accordance with applicable law.
