Using demographic, psychographic, behavioral, and geographic information, Wisconsin voters will be shown information about Leah’s long history of being out of the mainstream. This ad buy is a sophisticated approach to get the most relevant information to persuadable voting populations earlier than ever before in the cycle.
Democratic Party of Wisconsin Chair Martha Laning commented, “The Democratic Party of Wisconsin is dedicated to helping share information about all candidates, especially when their views are too extreme for Wisconsin voters. Leah Vukmir’s record is just too extreme to go ignored: she supports tax breaks for the wealthy, eliminating protections for people with pre-existing conditions and limiting a woman’s access to healthcare options. Leah Vukmir is too extreme for Wisconsin.”