Republicans Reject $1.3 Billion Tax Relief for Working and Middle Class Wisconsinites

MESSAGING

Topline Message: In the middle of an affordability crisis that the GOP created, Republicans are now rejecting tax relief for working and middle class Wisconsinites—simply because it was introduced by a Democratic governor.

• Donald Trump and Republicans are raising the cost of living for Wisconsin families and rejecting plans to let working and middle class families keep more of what they earn.
• As Wisconsinites face an affordability crisis, with health care costs going through the roof, and every day items from food to shoes feel more like a luxury, Wisconsinites need more money in their pockets.
• In my community of XYZ, families are looking for any sort of relief, and this $1.3 billion tax break for working and middle class Wisconsinites, taken from our state’s surplus, is a no-brainer that people of every political stripe should be able to support.
• Republicans have been campaigning on lowering taxes since before any of us were born, and now, instead of just agreeing to tax breaks for billionaires like Elon Musk, they have a chance to really help the working and middle class families of their districts.
• With so much economic uncertainty, more than ever we need to deliver a win for working and middle class Wisconsinites, and rejecting this tax break would just be another economic failure by the GOP.
• Democrats are working to make Wisconsin more affordable while Republicans are playing politics and raising your cost of living.

DTC PROMPTS — $1.3 Billion Tax Relief for Working Wisconsinites—GOP Says No

1. Name + role
   • “Hi, I’m [Name]. I live in [City, Wisconsin]”
2. What just happened
   • “In the midst of an affordability crisis, Gov. Evers is proposing $1.3 billion in tax relief for working Wisconsinites across the state.”
3. What happens next
   • Democrats want to put more money in working Wisconsinites pockets, but the GOP is refusing to back this $1.3 billion tax relief plan.
4. The real issue – “Republicans say they care about tax cuts…here’s their chance to prove it.”
   • More than ever, as health care costs are going through the roof, and every day items from food to shoes feel more like a luxury, Wisconsinites need more money in their pockets.
   • In my community of XYZ, the middle class and working families are looking for any sort of relief, and this $1.3 billion tax break, taken from our state’s surplus, is a no-brainer that people of every political stripe should be able to support.
   • Republicans have been campaigning on lowering taxes since before any of us were born, and now, instead of just agreeing to tax breaks for billionaires like Elon Musk, they have a chance to really help the middle-class and working people of their districts.
   • With so much economic uncertainty, more than ever we need to deliver a win for working Wisconsinites, and saying no to this tax break would just be another economic failure by the GOP.
5. Close
   • “Join me in demanding Wisconsin Republicans put the middle class and working families first.”

OPTIONAL SHORT VERSION (15–20 seconds)

• “I’m [Name] from [City, Wisconsin]”
• “Gov. Evers just proposed a $1.3 billion tax break for working Wisconsinites. 
• “But the GOP is already saying no.”
• “Instead of helping taxpayers, Republicans are playing politics and refusing to pass Gov. Evers $1.3 billion tax relief plan.”
• “Wisconsin’s middle class and working families deserve better.”